Tourism and Leisure Travel Plans

As the aim of tourism and leisure sites is to attract visitors, they can become major generators of traffic within an area.  A visitor Travel Plan has a different emphasis than one designed for employees.  Although staff will be included in the Travel Plan, the main aim will be to actively encourage visitors to travel to your site by the more sustainable modes of public transport, cycling, walking and car share.  An effective plan will help to reduce the amount of car travel generated by visits to your site.  In turn, this will decrease congestion and pollution, as well as improving accessibility and help towards addressing social exclusion.  An information sheet from our Travel Plan Pack is available to download below.

One of the priority areas of the second Local Transport Plan for Merseyside is to support Capital of Culture 2008 and the continuing development of tourism.  This assists with the national objectives to improve access to countryside leisure and exercise opportunities, and to increase participation in culture and sport.  The Department for Transport funds the Car Free Leisure Network which is a partnership between Transport 2000, other national organisations and local authorities working to improve the quality of experience offered to people arriving in tourist areas without a car (see www.transport2000.org.uk).